Readings in Jazz History Essay

Jazz, the music which was born and blossomed in New Orleans at the turn of the twentieth century, later traveled all over the country acquiring new features and forms. The New Orleans jazz style included polyphonic music in which different musical instruments simultaneously play different variations on a particular piece of music and which includes freer rhythmic improvisation. Usually the musical instruments included trumpet, clarinet, and trombone all playing different melody at the same time. Starting from New Orleans jazz traveled to Chicago, Kansas City, New York and others and made them its centers for a certain period. Kansas City jazz flourished in the 1930s, when the town was an entertainment capital during the Depression. The city’s unique sound was largely defined by the reliance of its bands on blues, fast tempos, and simple riff structures. Local bands developed to a high degree in relative isolation from outside influences. The top quality of African-American origin of jazz mattered to many other cities, but did not reach Texas until the middle 1920s. And the impact of the representatives of New Orleans style, so decisive in other parts of the country, was less strongly felt in this region. In contrast, the sound of the blues was pervasive in Texas. Kansas style, distinguished by the rise of larger dance bands, was characterized the inclination for the blues. The Kansas City style as it evolved in the 1920s and 1930s incorporated an informal â€Å"head chart† style relying on simple memorized parts. Among the pioneers of Kansas City jazz were Count Basie band (featuring Lester Young) and Jay McShann band (featuring Charlie Parker). One of the most influential of the Kansas City players from the 1930s was Lester Young. Among his achievements was the change of melodic improvisation in jazz, where he offered an alternative to the hot, syncopated style. Jazz style became distinguished by flowering of cool jazz, a supple manner of phrasing across bar lines, a greater sensitivity to intervals that underlay harmonies, and emotional elevation. Lester elaborated the techniques of jazz improvisation and broadened the music’s emotionality. Among other prominent players was Count Basie whose band worked on refining swing style, music which largely derived from the blues, relied on formal, syncopated arrangements to support soaring, improvised solos. It was propulsive music, infectious and irresistible. Murray’s thesis on the return of Kansas City jazz to its roots in New Orleans seems to be more like nostalgic view. If to look at jazz of the 1930ies more attentively, it will become obvious that it was rather the reconsideration of the true nature of jazz than a throwback. Kansas City jazz again returned to improvisation, to free performance, but improvisation now was intentional, the true jazz musician was that who could play without scores, who could improvise with melody and create off hand. However, if to return to New Orleans’ improvisation, it was predetermined by the lack of education. The musicians of that time were not professionals and many of them just reproduced on the stage the music the way they felt it. So the difference in the grounds for improvisation is the key factor that does not allow the assertion that Kansas style is the throwback to the initial form of jazz to be feasible. â€Å"I can’t stand to sing the same song the same way two nights in succession, let alone two years or ten years. if you can, then it ain’t music, it’s close-order drill or exercise or yodeling or something, not music. † (96) – these words of Billy Holiday convey the general attitude towards the jazz that existed among prominent musicians and jazz critics in the 1930s. The survey of the ideas on jazz music and its nature expressed by such musician as Louis Armstrong, Billy Holiday and Duke Ellington as well as jazz critics Robert Goffin and John Hammond leads to the conclusion that all of them meet in the view on the nature of jazz. Though with different approaches and interpretation both musicians and critics stand up for the idea that real jazz is the music which is not written down and played all times in the same way. In other words all of them uphold the opinion that improvisation is the only key feature of true jazz what makes it easy music. However, as it was mentioned there are still some variances in approaches. Thus, Goffin for example, uses the term â€Å"hot jazz† to define improvised form and claims that â€Å"hot jazz, [is] otherwise known as improvised jazz, a type of music that was in existence long before it was formally tabulated. The epithet â€Å"hot† is applied to any passage â€Å"in which the executant or executants abandon the melodic theme and develop an imaginative structure on the basis of that theme and incorporated with it. † (83) At the same time he points to the problems related to the setting jazz tunes within fixed scores that result in nothing but poor resemblance of real music. He contrasts melodic jazz to hot jazz in favour of latter: â€Å"Melodic jazz has contributed nothing to music and will only be remembered for its unspeakable insipidness; whereas hot jazz is a creative principle which can scarcely fail to affect the music of the future in the most original and unexpected directions†. (84) Special attention Goffin pays to Louis Armstrong, whom he considers â€Å"the supreme genius of jazz† (85). Speaking about Louis Armstrong, he also defends the idea of improvisation to be the true music. He, actually, differentiates between swing and jazz, attributing latter to the contemporary commercialized music. Swing for Armstrong is exactly that type of free music based on improvisation which was practiced in New Orleans thirty years before his time. The same as Goffin does Armstrong rebukes the practice of writing down music, and explains that tendency by the quest for profit of record companies. At the same time, John Hammond distinguishes African-American musical traditions from the popular commercial phenomenon which he refers to as swing that is played predominantly at this time by white bands. He accuses people involved in music business of commercialization of jazz and deprivation it of any value: â€Å"Not the least of the despoilers are the commercial gentlemen, who produce all kinds of ridiculous recorded jazz under the caption â€Å"Swing,† and who are directly responsible for the stunt music that great men like Armstrong play these days. In this society there are always Breakfast Food people to sell their wares by tying them up with something popular†. (103) Hammond stands out in this team by the most fervent wish to surmount racial conflicts in jazz realm. He constantly points out to the fact that Black musicians suffer from being prejudiced by audience and record companies, despite the fact that the jazz is originally black music. Therefore, considering these ideas, we can arrive to the conclusion that all of mentioned participants of jazz world have common understanding of improvised nature of real jazz, and all of them acknowledge that with putting music in the frames of scores the musicians deprive it of its emotional load, feeling and originality. While, the tendency to written scores existed and evolved there must have been an explanation to it. The professionals discussed above agree in view that the main threat to the jazz was the commerce, practiced by record companies that tried to gain maximum profit from popular music of those days. And, as it usually occurs, such practice contributed to the simplification of music. However, looking back, this tendency did not have lethal effect for jazz, while today we can see that jazz did not stumbled in its progress and continues its development appearing in such modern forms as acid jazz, nu jazz etc. Works cited list Walser, Robert. Keeping Time: Readings in Jazz History. New York: Oxford University Press, 1999

Informative Evaluation

During my research on a public speaker, I had come across this motivational and leadership speaker Steve Bedwell. On February 17, 2012, he gave a speech on how people tend to act towards different situations and other people. In an auditorium full of business and health care leaders he also jump starts them into effective action with what goes on in the world with people. Steve Bedwell does an excellent job on trying to get the audience’s attention with interesting stories that keep them focused on what he is trying to say. While presenting he tends to keep eye contact with the audience.He also does not use any notecards, which this indicates that he knows his topic enough and is able to talk smoothly through his presentation. Also, to keep the audience interested, he adds humor in his presentation to help explain his connections. Bedwell does such a great job with his speech, that I do not see where he needs any improvement. In this speech he teaches the audience that the thi ngs we miss, tends to cripple our thinking and where the things we make up fuels our toxic emotions. When the perspective on any situation is not producing the results that you want, you should ask what am I missing and what am I making up.But usually we do not look at these two concepts of a perspective; we tend to assume the worst of that situation. In this speech Bedwell had explained that he was on a plane and had greeted the guy sitting next to him and the guy replied back to Bedwell by lifting his newspaper between them. In this situation Bedwell had thought of the guy as a jerk and when the guy tapped on Bedwell’s shoulder, he had tried ignoring him back. Bedwell turned towards him and the guy handed him a note, which said â€Å"excuse me can you please call my wife and tell her I’m safely on the plane and on the way home. Bedwell assumed that the guy was a jerk, and did not think of what could have been the reason for why the guy did not speak to him, and the reason was that the guy was deaf. My personal experience would be when I was at work and this guy came in and I started taking his order and he was getting irritated with me, so he left out of the store irritated and mad. I assumed that the guy was ignorant to get frustrated the way he did. But in a way I should have looked at the situation in that the guy might have been having a bad day. Speeches usually are informative, or mainly have a great reason for being issued to the audience.Having an effective speech requires the speaker to have eye contact, uses appropriate hand gestures, a positive look on what they are explaining and mainly to present to audience in a way they will understand best. My scoring on this presentation by Steve Bedwell was mostly 4’s and 5’s because I did not see really anything wrong with his speech. Competency 1, on the topic I gave a 4 because, he had chosen a topic and only went over it a little bit. Competency 2, the thesis and specific pu rpose I gave a 5 because, he explains the purposes on each idea that was in the thesis.Competency 3, the introduction I gave a 5 because, he stated the purpose of his speech and a review on the information that referred to the introduction. Competency 4, I have a 4 because, in some parts he gives supporting information on what he was explaining, but some parts he did not cover what it referred to. Such as when he had the board and he was putting up fingers and the audience had to guess what number was on the board. Competency 5, I gave a 3 because, his information was in good contrasts to what he was talking about, but in some ways the information felt out of place.Competency 6, I gave a 3 because, his conclusion did not bring up anything new but could have went back and summarized more of his topic. Competency 7, I gave a 5 because, all the language that was used in the process of this speech was acceptable for the audience to comprehend and stay focused. Competency 8, I gave a 5 b ecause, Bedwell did show his tone in different varieties of pitch to emphasize important or interesting facts. Competency 9, I gave a 5 because, all of his grammar was fluent and acceptable by the audience in that they understood what he was saying.Competency 10, I also gave a 5 because, his hand gestures toward everything especially toward the exciting parts had shown the emotions he was trying to convey. In order to evaluate a presentation you have many specific parts that you have to look at. Such as, how the presentation is presented, does the information that is given refer back to the introduction and thesis? The communication skills that are required during a presentation should include eye contact, appropriate language, grammar and organizational pattern, to better connect with the audience and keep them interested in what you are presenting.In reviewing the speaker Steve Bedwell and his speech on motivational and leadership situations, I now think of looking at all the diff erent parts of a scenario instead of just one. By looking at many you have a better understanding of what is happening. There are many people out in the world today that do not think as critically as others do and this tends to be a problem towards others. Overall I think Steve Bedwell does a fantastic job of explaining what people tend to think and not think on certain situations. http://youtu. be/8tDwyIkxgjw

Micro Teach

Preparing to Teach in the Lifelong Learning Sector Unit 4 Using Inclusive Learning and Teaching Approaches in Lifelong Learning Individual Learning Record Delivery of a micro-teaching session on a new subject As part of your teacher training you are expected to give a micro-teach on a subject you have not delivered before. This could be a hobby or personal interest, the choice is yours. Topics chosen have included making cards, a favourite book or film, yoga†¦ However, what is important is that you have some knowledge and confidence with the topic, so that you can concentrate on the actual presenting, teaching and learning.The purpose of the micro-teaching are to: †¢Gain experience of time management, managing learning and learners †¢Use a range of teaching and learning activities in a safe environment †¢Allow for feedback from an experienced tutor and/or peers and †¢Provide an opportunity for reflection and evaluation of own practice and performance. Using t he micro-teaching for those with current teaching practice allows an opportunity to try something different as well as helping with time management.To teach effectively it is important to work through the stages of preparing and planning, delivering and evaluating in order to develop own professional practice. 1 Preparing and planning the 15 minute micro-teach sessionUse evidence gathered beforehand, informed by all PTLLS units, to identify your specific subject content and learners’ needs for your micro-teaching session. You MUST base your planning on appropriate time management within the time allowed so you do not try to do too much in the limited time. Setting up for the micro-teach = 5 minutes †¢Delivering the micro-teach = 15 minutes †¢Evaluation feedback from learners = 10 minutes †¢Micro-teaching session = 30 minutes total Use this information to decide the aim (what you want to achieve) and objectives (what you want your learners to be able to do) for your micro-teach session plan. Use your knowledge of you selected topic and your learners to select a number of appropriate teaching methods and learning activities for your micro-teach session plan.Identify on the plan at least one opportunity to use an appropriate assessment method to check learning, during the session. 2 Delivering the 15-minute micro-teach session Deliver you topic to your group using the prepared session plan – making sure to communicate effectively and appropriately with individual students and demonstrate good practice in giving feedback to learners. 3 Evaluating the micro-teach and developing own practice As soon as possible following the session completeThe session evaluation section of the lesson plan and use it when completing the Individual Learning Record evaluation – which should include a review of the session based on the observation feedback from the tutor-observer and learner feedback. 4 Evaluating the micro-teaching of others Complet e an observation form for each observed micro-teaching session, provide feedback to peers and use this information when evaluating your own approaches in order to identify possible ways to improve or develop your own practice.Evidence from the micro-teaching session should be put together as a portfolio and should include noes on: †¢An outline of the learning group – including issues of differentiation, specific considerations, e. g. health and safety †¢Session plan- indication topic/content, aims/ objectives, teaching methods, learning activities, resources, leaning checks †¢Samples of activities/resources used during the session †¢Samples of learning checks/assessment †¢Feedback from tutor/peers †¢Personal session evaluation (this should be brief notes to provide reminder for more detailed evaluations).

Law of Tort Personal Statement Example | Topics and Well Written Essays - 1000 words

Law of Tort - Personal Statement Example The law has tremendous social implications and has serves the cause of the innocent people in their hour of need when they inadvertently become victim for the faulty behavioural actions of others. The law of torts has been in existence since the centuries and has been serving the welfare of the people through out the world. The basic principle for the conceptualisation of the law was that in the event of any incidents, natural or otherwise, which results in harming the innocent people, the people are provided some legal recourse to pin the blame on others and probably get some sort of socio-economic compensation. The wide scope of the law, gives relief to people in almost all areas of their life but now they are frequently used in hit and run cases, insurance, intellectual property rights, natural disasters and other such areas where the liability for the said injury can be placed on the culprit within the precincts of the law. As mentioned earlier, the law deals with the wrong doings of some people which affects the welfare of the others. As such, the most important feature of the law is that a sufficient ground for pinning the credible liability for the wrong is established. ... When liability is imposed strictly and the person breaches the bounds, he is liable to be blamed even when no harm is caused. For example, in the case of rash driving, even if the driver does not harm anybody, he can be sued because his actions could have become injurious. Whereas, in 'faulty' liablity, it is important to eatablish that the 'wrong' on the victim is a result of the wrongful action of the defendant. The underlying concept one's duty to safeguard the interests of others, is the vital ingredient of the law of tort. It, therefore, is one of the most important law which serves as effective deterrent for people to act irresponsibly and become accountable for their behaviour when they infringe on the rights of others which may result in any type of 'harm'. Another pertinent point is the correlation between the wrongful act and its economic implications within the legal framework. This aspect of the law of tort is often embroiled in controversy with regard to the extent of economic compensation the victim is liable to get. In the recent case of Barker v Corus UK Ltd [2006] 2 AC 572, was a decisive case in terms of clarifying the extent of economic compensation and the role of causative agents which must prove the credibility of rightful demand for compensation. Lord Hoffman (of House of Lords) stated in his judgement that 'the impossibility of proving that the defendant caused the damage arises out of the existence of another potential causative agent which operated in the same way' and that 'he (defendant) should not be liable for more than the damage which he caused and, since this is a case in which science can deal only in probabilities'' (Thompson, 2007). The

Internship Personal Statement Example | Topics and Well Written Essays - 3000 words

Internship - Personal Statement Example The Matteson Police Department is in the Village of Matteson which is located 28 miles southwest of Chicago's downtown and has a population of 16, 579. The department's reason for existence is emphasized in its mission statement as "to respond to a multitude of situations that require a person with unique authority to assist in reducing or resolving problems associated with law enforcement and public order maintenance." With this commitment, the Matteson Police Department carries out its day to day activities through its Chief of Police, 41 sworn officers, and ten full time civilian employees. The agency is headed by Chief of Police Norm Burnson and is organized into departments according to their respective responsibilities. With the establishment of a single goal, the police department is unified in acting to the best benefit of the Matteson Village. The organizational structure is highly centralized with most of the power emanating from the superior to the lower level officers. The chain of command is highly established and power distance is relatively high. The respect between officers and other employees becomes very visible through all their dealings and interaction with each other. I have also noted that the chain of command is more pronounced especially in situations where decision making is very important. Operating in a relatively small village, the staffs in the Matteson Police Department are very much familiar with the citizens in the area. On many occasions, the officers extend their friendship, greet the people that they know, and even call some by their first names. In other cases, I have witnessed how the staff shows their authority especially in the enforcement of different regulations. The Matteson Police Department has showed me the difficult task of striking a balance between being firm and authoritative in law enforcement while being friendly and approachable. All in all, the agency bestowed respect to the villagers acknowledging their rights and punishing them for their misconduct. I believe that this level of socialism and professionalism instilled the public with the respect which is due to the officers. However, some of the arrested individuals have been apprehensive and uncooperative during the necessary police processes. As an intern, I am very impressed with the warm welcome from the staff of Matteson Police Department. From the first day of my internship with them to the last, they have been very helpful in letting me acquire the knowledge and experience that I need. Being around professional and highly sociable staff, I have tried my best to deal with the public the same way that they do. Notwithstanding the fact that I am just an intern, I never find it difficult to deal and relate with the villagers because they have also been cooperative with me. My internship at the Matteson Police Department has mostly been on routine patrol. In order to familiarize myself with typical police jobs and responsibilities, I have been given the chance to ride patrols with different officers and in different occasions. I have also observed and learned how emergency calls are

Fixed Pricing Policy Coursework Example | Topics and Well Written Essays - 250 words - 1

Fixed Pricing Policy - Coursework Example These may include menu-based pricing, activity-based pricing, and cost per drop. Most specifically the various fixed pricing strategies are based on the customer's demand and market expectations (Özer & Phillips, 2012). Consumers tend to experience two roots of value for a product. One is acquisition utility, and the other is transaction utility, these are what forms part of the consequences should a fixed pricing policy apply. Acquisition utility implies utility of obtaining a given product while on the other hand transaction utility implies the difference between the featured price and a subject's reference price. Through fixed pricing policy, consumers are able to decide for the time they will pay for better service provided and when it would be logical to order to reduce impulse buying (Nagle, 2011). These may include menu-based pricing, activity-based pricing, and cost per drop. Most specifically the various fixed pricing strategies are based on the customers demand and mark et expectations (Özer & Phillips, 2012). Consumers tend to experience two roots of value for a product. One is acquisition utility, and the other is transaction utility, these are what forms part of the consequences should a fixed pricing policy apply. Acquisition utility implies utility of obtaining a given product while on the other hand transaction utility implies the difference between the featured price and a subjects reference price. Through fixed pricing policy, consumers are able to decide for the time they will pay for better service provided and when it would be logical to order to reduce impulse buying (Nagle,

Unknown Essay Example | Topics and Well Written Essays - 750 words - 1

Unknown - Essay Example A villain is the epitome of insanity and cruelty. And there is none crueler or more insane, than the Joker. A villain who has truly made an impact, the Joker has caused a lot of damage in the most inventive ways possible in the movie, game and comic book series. He managed to kill Robin (Jason Todd), he was the one who paralyzed Barbara Gordon and in the animated series we saw how the Joker literally destroys Tim Drake (Levitikuz). In the movies, he is shown to be the one who killed Batman’s parents, he is the one who kills Talia in Arkham City and it is the Joker who turns Gotham’s most loved citizen, Harvey Dent, into the villain we know as Two Face. He has had a major impact in the Batman Universe, more so than any other villain. He is cruel in his ways and his relentless inflictions have caused a lot of damage (Levitikuz). Behind all other villains, lies the motive of power or world domination. So be it Lex Luthor or Thanos, their motivation is known. But when it comes to the Joker, his motivation and his plan of action is simply not known. He could conduct a twisted social experiment like that in the Dark Knight Movie involving bombs on two ships, to either send a message or just for the heck of it. This is truly dangerous because one cannot guess what it is that the Joker wanted to accomplish with his madness. His volatile nature is what makes him so dangerously villainous (Holder). The joker is everything insane, immoral and wrong. He plays dirty and he has no rules or laws. Other villains like Doom have self-imposed rules which they follow or have lines which even they won’t cross. But the Joker has no such limit. There is no rule he will not break, no line that he will not cross and no limit he will not go to. He fights till the very end and he fights with no holds barred. In the movie, we see him making a getaway in the school bus right when the school bells ring, he makes the victims look like a

Use of Electron Microscopy for Investigating Teeth Erosion Essay

Use of Electron Microscopy for Investigating Teeth Erosion - Essay Example Theoretically, a light microscope’s magnification power is infinite, while its resolving power is limited to 200 nm because of the fixed wavelength of photons in visible light (Carter & Shieh 2009, 135). Due to this limitation, the magnification of extremely minute objects at the microscale and nanoscale by a light microscope is not possible. On the other hand, electron microscopy uses electrons rather than photons. As electrons have very short wavelengths compared to photons, electron microscopes achieve a much higher resolution than what is achievable by a light microscope. In fact, the resolving power of an electron microscope is 1000 times that of a light microscope (Carter & Shieh 2009, 135). Electron microscopy is of two major types – Transmission electron microscopy (TEM) and Scanning electron microscopy (SEM). While both types employ electrons for magnification, they vary in their design and application. Proprieties and Uses of TEM and SEM Transmission Electron Microscope (TEM) The design of TEM is similar to that of a light microscope. Electrons in the electron beam that is focused on the sample are accelerated up to 200 kV before hitting the specimen (Klein, Buhr and Frase 2012, 300). The specimen is of a very thin section. Electromagnetic lenses are used to condense, focus and guide the electron beam onto the specimen. The specimen is treated chemically for increasing the contrast in the magnified image of the specimen (Carter & Shieh 2009, 136). Heavy metals are usually used for staining. Once the electrons hit the specimen, they pass through it and are then collected and projected via electron optics onto a screen (Klein, Buhr and Frase 2012, 300). A magnified image of the object appears on the screen. The image can also be recorded digitally and viewed on a computer when a scintillator converts the hitting electrons into pulses of light that can be detected using a charge-coupled device (Klein, Buhr and Frase 2012, 300). Two-dimensio nal images are created according to variations in the intensity of electrons hitting the detector (Carter & Shieh 2009, 136). TEM has a large number of applications in innumerable fields ranging from life sciences to material science. TEM has proved to be a priceless tool for studying the ultrastructure of metals (Egerton 2005, 14). In life sciences, it is used for studying bacteria, viruses, and tissues of plants and animals (Egerton 2005, 14). TEM has great applicability in examining the ultrastructure of cell organelles and membranes. Scanning Electron Microscope (SEM) One of the limitations of TEM is that the specimen to be examined has to be made very thin as thicker specimens absorb electrons instead of transmitting them (Egerton 2005, 17). SEM, on the other hand, can be used for bulky specimens. It is used for a detailed study of the surface of the specimen (Carter & Shieh 2009, 136). In a SEM, the electron beam is scanned over the surface of the specimen that is coated with platinum or gold. As the electrons interact with the specimen surface, different types of signals are emitted based on the surface topography. The sample’s surface reflects secondary electrons of low energy and high-energy backscattered electrons are released from below the surface (Carter & Shieh 2009, 137). The signals are collected and the image is processed. A three-dimensional image of the specimen is obtained pixel by pixel.  

Peotry questions Assignment Example | Topics and Well Written Essays - 500 words

Peotry questions - Assignment Example It is an old gunnery term which indicates the time that passes between the firing of a gun and its explosion. More specifically, it refers to early weapons which required a lit match or cord to be held, then touched to the weapon to explode the gunpowder upon command, thus literally "hanging" or "holding fire." Explain what this idiom suggests about the speaker's situation. In particular, look at the lines, "There is nothing I want to do / and too much / that has to be done," simple but eloquent lines midway through the poem. Answer: The title â€Å"Hanging Fire† symbolizes that the character in the story is just waiting for her end because of sickness and she just cannot do anything about her situation. Robert Frost, â€Å"Home Burial† (pages 1020-1023) 1. Who are the two speakers in the poem and what is the basis of their conversation? How does their physical situation (the actual setting of the poem) indicate their emotional relationship? Answer: The two speakers in the story are the husband and the wife and the basis of their conversation in the death of their son at the backyard of their house one winter time. The actual setting of the story indicates that they are having a difficulty with their relationship in relation to the death of their son. Matthew Arnold, â€Å"Dover Beach† (page 704) 1. This poem has a speaker and a listener.

Differences and Similarities in the Arguments for Legalizing Marijuana Essay Example for Free

Differences and Similarities in the Arguments for Legalizing Marijuana Essay Differences and Similarities in the Arguments for Legalizing Marijuana The legalization of marijuana has become a mainstream issue that the nation has become highly concerned about in recent years. Lately more and more conservative opposers have begun to change their minds, realizing the benefits of marijuana. Debate followers go as far as saying that it is no longer a question of if marijuana will be legalized, but when. The shift in viewpoints is due to the increasing awareness of some of the positive effects legalizing marijuana could have on the country. Pro-legalization advocates argue that the benefits of legalizing marijuana greatly outnumber the benefits of keeping it illegal. There are several, very different arguments for the pro-pot stance advocates have taken. They claim legalization would be beneficial by causing a significant reduction in crime (which would empty prisons and save millions of dollars in tax money), creating a new industry that can be taxed and regulated, boosting the economy, and a new, effective, and low-dependency medicine. These benefits seem to be universally desired by the pro-pot party and are often mentioned in literature advocating marijuana legalization. Another similarity in arguments usually revolves around the issue of medical marijuana. Some advocates call for marijuana to be completely legalized, including use for recreational purposes, but this is opposed in most cases. Some advocates only want marijuana legalization if there will be strict regulations and restrictions on who can use it. In the article â€Å"Weed All About It,† Gary Cartwright gives ample evidence and quotations from experts that form his pro legalization argument: â€Å"In 1988 the Drug Enforcement Administrations chief law judge declared that ‘marijuana, in its natural form, is one of the safest  therapeutically active substances known to man’ (87). Cartwright goes into specific ways that legalization of marijuana could benefit the country,  including the economical and societal impacts, and medicinal use. He also addresses questions most advocates ten to shy away from because of the lack of certainty in the answer (like, â€Å"Would marijuana use increase if it was legalized?†). One similarity of Cartwright’s stance and other articles is the the claim that prohibiting the use of marijuana is unconstitutionally, and making the government seem like the bad guy. In â€Å"Medical Marijuana 2010: It’s Time to Fix the Regulatory Vacuum,† Peter Cohen claims that restricting doctors from recommending marijuana to alleviate symptoms is a violation of free speech and that â€Å"science, not ideology, should be dispositive† (3). Cohen continues to set up the government as the villain by describing two seemingly non-coincidental events in which fullyfunded teams of qualified scientists were  denied access o marijuana by the DEA, while simultaneously being supported by a long list of research organizations An argument in the article, â€Å"Obama, the Fourteenth Amendment and the Drug War,† by Martin D. Carcie uses the Constitution as the backbone in justifying its position. According to Carcie, marijuana prohibition directly violates our Fourteenth Amendment, â€Å"under the Fourteenth Amendment, bodily autonomy i.e., the control over the borders and contents of one’s body burdened by laws like marijuana prohibitionis a fundamental right† (308). Cartwright does not explicitly mention the Constitution in his article, but makes the same claim that Cohen and Carcie make; â€Å"Some people will use drugs no matter what the consequences, butthe user primarily harms himself. When he harms others, we do something about it, just as  we arrest those who drink and drive† (Cartwright 88). Cartwright also builds the government up to be the villain, claiming that, â€Å"Over time, law enforcement officials have repeatedly misled the public and the media about the so=c alled scourge of drugs† (Cartwright 88). Both authors do this to give the reader the ability to look at the article with a blank slate. They know their audience is anti-legalization, so they want to make sure that the readers know, before they choose a stance, they’ve been lied to. This makes  the authors seem like more trustworthy and rational choice. By using the Constitution to back up their arguments, there is no real way to justify anti-legalization. Assumptions will be made that you’re anti-Constitution, and in turn, anti-American. Another similarity between Cartwright’s stance and other arguments for marijuana legalization is the huge emphasis on the effects it will have on the economy. In the article â€Å"Up In Smoke,† Kelley Beaucar Vlahos describes the economic benefits of legalization, while giving real number estimates of how much revenue could be brought in or saved. She writes, â€Å"Proponents of Prop 19 claimed taxes on legalized cannabis could bring upwards of $1.4 billion in to beleaguered state coffers† (Vlahos 18). Cartwright does this in his article as well, stating that â€Å"In America, we spend nearly $8 billion trying to enforce the laws prohibiting the use and possesson of marijuana† (Cartwright 86). Cartwright further supports this argument by providing more proof of the waste of taxpayers’ dollars, stating that â€Å"in Texas, 97 percent of all marijuana arrests are for simple possessionan ounce or lessat a cost to taxpayers of $480 million a year† (86). Cartwright chooses to provide the reader with these statistics for deliberate reasons: it provides a shock factor that he utilizes to sway the reader’s opinions. Vlahos also uses this same technique by including several statistics. This is much more effective than giving ambiguous amounts, like â€Å"a lot or â€Å"millions† because giving an exact estimate shows that there has been a significant amount of research about the economic benefits of marijuana, making the reader more likely to trust the numbers. By using the phrase â€Å"simple possession,† Cartwright builds up the worth of the money spent by making it seem like possession is harmless, forcing the reader to feel indignant. The authors also choose to talk about the economy because it is the highest concern of the counrty right now, and they present marijuana as an instant solution. The argument for the use of marijuana for medicinal purposes in Cohen’s article is consisten with Cartwright’s article as well. Cohen’s article is mainly about the benefits of marijuana as a medicine. In the article, he disproves the government’s claim that marijuana has no therapeutic value and describes specific symptoms marijuana could help with, â€Å"Several studies publishedhave demonstrated that the drug is sage and  effective in controlling nausea and other adverse effects of chemotherapy, relieving multiple sclerosis-induced spasticity, easing certain types of pain, and ameliorating weight loss accompanying AIDS† (Cohen 657). Cartwright does the same thing using more of an emotional technique by describing a group of people in wheelchairs that use marijuana for relief from pain. Both articles advocate for medical marijuana, but the way they go about making their arguments differ. Cohen approaches the topic of medical marijuana more scientifically than Cartwright does, using several studies and scientific evidence as his argument’s support. Cohen is also much more specific in the particular ways marijuana can be used, and provides suggestions on how to regulate the drug. The reader automatically feels sympathy for the people in wheelchairs and they become victims in the reader’s mind. Cartwright also gives a second example of a quadriplegic man that was thrown into jail for possession without regard for his medical needs, further establishing a feeling of empathy from his audience. Cohen uses such an ample amount of hard evidence it’s impossible not to trust him. By doing this, Cohen reaches out to his specific audience, the American Medical Association, in a much more effective way. The topic of marijuana legalization is very complex. The multiple points of views, though sharing the same goal, differ regarding how to succeed at accomplishing those goals and for what purpose. Through the different means that each of these authors use to convey their message, they all, in the end, support their individual arguments effectively.

Machiavelli And Friedrich | A comparison

Machiavelli And Friedrich | A comparison It is interesting to note that Niccolo Machiavelli (1469-1527) and Friedrich Nietzsche (1844-1900) share a great deal of similarity, so that in fact, both have at one time been referred by the clergy of their times as the herald of the antichrist. Nevertheless, the similarity that exists between the two is mainly underpinned by their philosophical standpoints, given that Machiavellis and Nietzsches philosophical postulations were characterized by their antithetical standpoints towards Christian values, ethics and doctrines. Particularly, a case in point is Machiavellis maxim that the end justifies the means. In his II Principe, Machiavelli sees man as a political animal, but not because of mans gregarious tendencies as seen by Aristotle. To Machiavelli, man is a political animal in that in the quest for power, he has to act swiftly and be very cunning. Therefore, this brings in the concepts of competition which ensures that only those who are really determined and enthusiastic on whatever they are doing are able to keep up with the stiff competition. The divergence between Machiavelli and Christianity is further widened when he maintains that to seize and consolidate political power, it is necessary for the prince to move faster than his real and perceived enemies and crush them. The rationale behind this standpoint is that the person who moves fast and first emerges the victor, whereas the slow paced are victims (Machiavelli, 175). The similarity between the above standpoint and Nietzsches ideas is that both advocate against Christian ethics such as modesty and justice. Similarly, both disagree with the very fundamentals of Christian ethic as they both see man as an animal, whereas Christianity sees man as the most important being, with this importance being underpinned by rationality and morality. Therefore, the concept of seeing human being an important being they are regarded as civilized and are not intended to act like animals such as being not thoughtful. The main difference between human beings and animals is that human beings have conscious and are able to think and reason out in whatever they do unlike animals. Nevertheless, Nietzsches animal instincts of man is covertly mentioned, as he only refers to it, by critiquing Christianity for shutting its doors on pleasure, self, the natural and appetitive elements of man. In so assuming their controversial standpoints, both Machiavelli and Nietzsche postulate that the need to act towards self preservation, self actualization and self aggrandizement is paramount. This relegates man into likeness with the animal kingdom, given that the animal kingdom is merely driven by the need for self preservation, through instincts. As it were, the place for rationality in lieu of pure pleasure and self seeking is not given a big berth by both Nietzsche and Machiavelli. This is well proven by the fact that Machiavelli casts aspersion on the importance of values such as trust and mutual respect or agreement. Machiavelli argues that after fatally closing in on political enemies, the Prince must later on turn to his friends and eliminate them, since friends as confidants will have accrued a lot of political and administrative secrets adequate to turn against the Prince. However, it is important to take note of the fact that Nietzsche and Machiavelli had somewhat different reasons for assuming their controversial standpoints. While Nietzsche maintained his standpoint on the account that he saw Christianity a curse and God as being dead [non-existent] as the basis of his standpoint, Machiavellis concern was not concerned with atheism, theism or the concern over the existence of a deity. Machiavelli did not write his radical standpoint for the sake of dethroning Christianity, unlike Nietzsche. In respect to the above development, as a matter of fact, by conjoining ethics to Christianity, and criticizing Christianity for its moralist stands and its shunning of pleasure, debauchery and self seeking, Nietzsche basically made a dereliction on the importance of ethics and morality as important constructs that hold the society together. It is at the same time, this juncture that Machiavelli and Nietzsche part ways, as far as their philosophical standpoints are concerned. Despite his radical political standpoints Machiavelli sees the need for tampering political administration and rule with some elements of ethics. This standpoint is seen explicitly when Machiavelli urges the Prince to always make sure that he did not amass wealth and affluence by rapine. Similarly, Machiavelli argued that in order that the Prince realizes a peaceful and stable administration, it is important that he stayed away from mens women and wives. To Machiavelli, the failure to steer clear of mens wives and the failure to shun the temptation of wealth acquisition through larceny are the very factors that would drive men into vengeful tendencies and thereby sparking off a political resistance, and subsequently, instability. To any one analyst or careful reader, this is indeed a moralist standpoint. So moralist it is that many a world leader has not been able to keep. This is not the case with Nietzsche. In almost the same vein, Machiavelli does not see religion as being retrogressive or disposable to the domains under the Prince. As a matter of fact, Machiavelli reiterates to the need by the Prince, to desist from interfering with the Church and religious matters. To Machiavelli, the failure to do so would warrant the loathing by the masses. As a corollary to this standpoint, Machiavelli advised the Prince on the need to acquaint himself with the clergy, so as to be able to rule effectively. However, it must be remembered that Machiavelli advised the Prince on the need to ensure that the Church remained under the control of the state, since the Church existed under the auspices of his domains, and the Prince ought to know the developments taking place within his jurisdiction. On the other hand, Nietzsche in his condescending criticism against the Christian religion or faith, becomes blinded to the point of disposing off, any need for morality, ethics and self restraint. To him, the fact that God is dead has given man the liberty to indulge himself. This is the fatal mistake of Nietzsches works (Nietzsche and Mencken, 139). Conclusion There is no civilization that can exist in the absolute absence of ethics. In the same vein, it is not tenable, the idea of governance and administration of a people who have a totally laissez faire condition to do as they please. The veracity of this concept is well established by the law which seeks to control and ward off the excesses of man. Nietzsche fails to realize that removing the concept of absolute authority to which all are accountable is to issue a blank check on mans actions. On the other hand, handing man absolute rights will make life intractable, given that in seeking to exercise these absolute rights, the rights of others and the authority of the state to exercise its powers will have been compromised. In summation, it is important to realize that the main difference that lay in Machiavellis and Nietzsches works was that of purpose. While Machiavelli only sought to advise the Prince on the technicalities of politics, Nietzsche mainly sought to produce an atheistic t reatise.

History of the Barcode and Its Applications

History of the Barcode and Its Applications INTRODUCTION The innovation of barcodes has really emerged as one of the biggest innovation and it has been very influential for the inventory handlers. Especially if we look at the supermarkets it is a very tough business because it involves a lot of inventory handling. Maintaining inventory which is not too much and not too less is a very critical issue for the owners. But with the advent of this automatic readable technology things are quite easy and speedy nowadays. This paper tells us that how initially supermarkets had to manually count and keep track of their inventories and not only supermarkets but all the industries who involve handling of large amount of inventories had to come across high costs and it also took a lot of time, but the emergence of this remarkable innovation has speed up the processes which has eventually helped lowering costs, saving time and last but not the least in satisfying customers. This paper also focuses on the different types and dimensions of innovation and explains that how the innovation of barcodes fit into those dimensions. 2 BARCODES Standardized tags are the most prevalent of the programmed information passage strategies. It is an example of parallel bars and spaces of variable widths orchestrated in a particular decided example to speak to a comparing number, letter, or image. The data in a standardized tag is held in the relative thickness and relative position of the lines and spaces inside the particular information characters. Scanners change over the bars and spaces into usable data for information passage. HISTORY While it may appear as though standardized tags have been with us everlastingly, standardized tags didnt generally have an effect until the 1970s. It wasnt until 1974 that the first standardized identification scanner was utilized and the first item bar coded. Be that as it may the thought had been around for a short time. In 1932, Wallace Flint proposed that a mechanized retail checkout framework may be practical. While His idea was considered unworkable, Flint kept on supporting the thought of computerized checkout all through his vocation. Actually, Flint, who happened to turn into the VP of the relationship of evolved ways of life around 40 years after the fact, was instrumental in the improvement of the UPC (Universal Product Code). Throughout the 40s, 50s and 60s few code organizations were created including a bulls-eye code, numeral codes, and different arrangements. Retail applications drove the early innovative improvements of bar coding, yet mechanical applications soon emu lated. 3 Initial Uses of Bar Codes In 1948, a nearby natural pecking order store holder approached Drexel Institute of Technology in Philadelphia getting some information about exploration into a system for consequently perusing item data throughout checkout. Bernard Silver, a graduate understudy at Drexel Institute, alongside individual graduate learner Norman Joseph Woodland, teamed together to create an answer. Forest initially proposed utilizing ultraviolet light delicate ink. A working model was manufactured yet dismisses as being excessively unsteady and lavish. On October 20, 1949, Woodland and Silver succeeded in building a working model depicting their development as article arrangement†¦ through the medium of distinguishing examples. On October 7, 1952, they were allowed a patent for their Characterizing Apparatus and Method. Deliberations to create a working framework quickened in the 1960s.bar coding was initially utilized industrially as a part of 1966, yet to make the framework satisfactory to the b usiness overall there would need to be an industry standard. By 1970, Logicon Inc. had created the Universal Grocery Products Identification Code (UGPIC). The main organization to deliver standardized identification supplies for retail exchange (utilizing UGPIC) was the American organization Monarch Marking (1970), and for modern utilize, the British organization Plessey Telecommunications (1970).in 1972, a Kroger store in Cincinnati started utilizing a bulls-eye code. Throughout that same time period, an advisory group was structured inside the staple business to choose a standard code to be utilized as a part of the business. IBM proposed a configuration, based upon the UGPIC work and like todays UPC code. On April 3, 1973, the board chose the UPC image (focused around the IBM proposal) as the business standard. The accomplishment of the framework from that point forward has prodded on the improvement of other coding frameworks. George J. Laurer is viewed as the designer of U.p.c. alternately Uniform Product Code. In June of 1974, the first U.p.c. scanner was introduced at a Marshs general store in Troy, Ohio. The main item to have a standardized tag was Wrigleys Gum. 4 Today Today, standardized tags are all over the place. Rental auto organizations stay informed concerning their armada by method for standardized tags on the auto guard. Aerial transports track traveler gear, lessening the possibility of misfortune. NASA depends on standardized identifications to screen the many high temperature tiles that need to be supplanted after every space shuttle excursion, and the development of atomic waste is followed with a scanner tag stock framework. Standardized identifications even show up on people! Style fashioners stamp standardized tags on their models to help direction design shows. (The codes store data about what equips each one model ought to be wearing and when they are expected on the runway). New era of Bar Codes opens potential outcomes for new applications, for instance Data Matrix permits a lot of data to be put away in a little space. This is for instance is utilized within health awareness division. Scanner tags are as of now the best known a nd most generally utilized programmed ID engineering. Future The eventual fate of programmed ID, on the other hand, is likely in radio recurrence (RFID). Modest transmitters implanted in things dont oblige a viewable pathway to the scanner, nor are they subject to corruption by presentation. Effectively being used in retail locations to help forestall shoplifting and on toll streets to speed activity, the essential obstruction to more extensive utilization of RFID has been the expense of the silicon chips needed. Today, the five-penny chip is close nearby. On the off chance that the expense might be lessened to short of what one penny a chip, later on your breakfast oat box will be a radio transmitter. 5 THEORIES OF INNOVATION Developing a new product is not that easy as it may seem to be, it requires a lot of continuous effort and determination on the end of the producer. An innovative product is of great benefit not only to its users but it is of great value to the innovating firm as it generates higher value for the firm and allows the firm to enjoy a better competitive position in the market. But it should be kept in mind that developing an innovative does not means that the struggle has ended. When an innovative product enters a market it creates a lot of hype but as the time passes it may start to lose its uniqueness and its exciting features may start to fade, this might be due to competitors copying the product or the simply the users get bore of using it. Therefore, the companies have to strive continuously to maintain their innovation for a longer period of time. Similarly innovation can be in the form of better services which provide better quality and customer satisfaction at a price lower than the competitors. Financial markets involve service innovation as the try their level best to facilitate and satisfy their customers. But the innovative edge and this level of high satisfaction among the customers remains until the innovation is not imitated by the competitor. There remains a lot of pressure on the innovators to innovate continuously to maintain their strategic edge over the other firms and in order to do so some firms may look to bring some changes to the product design, some ponder over the quality, some try to wipe out their enemies by controlling and lowering the cost and some of the innovating firms look to bring changes into their processes. 6 So, the only way of maintaining your strategic advantage is to innovate continuously and there are several theories for it. S-curve The S-curve measures the adoption rate of an innovation. At x-axis we measure the time and the percentage of market penetration is measured at the y-axis. At its early stages the adoption rate of an innovation is at the lower side and only the innovators are accustomed to the product, afterwards some early adopters emerge as they try using the new product and finally the late majority and laggards come into act, all this pattern is visually shown by the S-shape curve. The process of innovation basically starts with a new idea. The stage is very crucial as there are very key questions to be answered by the innovating firm which include funding and testing of the new product as early adopters are ready to give a try to the new technology or new product or service. After the early adopters firm makes decisions on its target market and it is the point when the new product moves from specific segments to more diverse segments and the company starts shifting towards mass production which ultimately leads to standardization. Due to standardization market tends to mature. At the latter stage people who avoid risk or simply you can say late adopters join the party and start using the product. At this stage the only room left for innovation is in the form of design, quality and economies of scale which is known as incremental innovation. 7 Technology Push: A technology push is a situation when the firms are forced to carry out an innovative process due to some emerging technology or due to a new combination of existing technologies. Sometimes in order to stay in the market race and to maintain a good strategic advantage companies have to carry out an innovative process unwillingly, for instance if your competitor deploys new quality which enhances quality of the final product and increases its chances to be praised highly by the end users then you are forced to innovate and bring some new and exciting to match or surpass your competitor. On the other hand sometimes technological opportunities may provoke or push firms to innovate. Market pull: The ultimate goal of an organization is to maximize its profit and it is only possible if caters its market in an efficient manner. Sometimes need for a new product or solution to a problem may be demanded by the customers themselves. The need is identified by potential customers or market research. This situation is referred to as Market pull. Disruptive innovation The theory of disruptive innovation involves introduction of a product which is primarily aimed at providing simplicity, convenience, accessibility and affordability in an environment where 8 intricacy and high costs are the dominant factors. Initially disruptive information is applied to niche market but eventually the new concept or technology transforms the whole industry. Disruptive innovators are not regarded as breakthrough forces but they are considered a positive force they may not help in making a product or service better but they surely contribute a lot to make sure better accessibility and availability of the product or service. Breakthrough innovation As the name suggests breakthrough innovation is something like ‘’out of the box’’ solution for any problem which cannot be compared to existing technologies or methodologies. Mostly the research and development departments are responsible for this innovation and the process is carried out in the labs as it requires constant research. The innovators looking for breakthrough do not have customers in mind because this innovation is initially focused at the supply side of the supply chain and then if required the technology is pushed on to the customers. APPLICATION OF THEORIES The innovation of barcode according to me should be termed as process innovation as it totally changed the way the inventories were managed before, specially the cumbersome job of the supermarkets has seen a great relief by the advent of this automatic readable technology. Barcodes have reduced time and saved a lot of costs, initially supermarkets owners had to count all the items on their shelves to stay updates with the inventory status and they had to employ several people for this task which obviously resulted in higher costs and it suck a lot of time also. 9 This for companies has not only reduced costs or decreased the time but it has also been influential in satisfying customers, the customers do not have to wait for long for the bills on the counter, the barcode reader is flashed on the barcode which is on the product and the price of the product emerges in seconds on the cashier’s computer screen. According to S-curve initially the users of bar-coding system were limited as the early adopters of this remarkable innovation were the supermarket owners who actually initiated or felt the need for such a product but as this technology started getting recognition it was seen as a big hit and it was deployed by each and every industry which had to deal with bulks of inventory. The innovation of a barcode is a technological development as it completely revolutionized the way the inventories were handled. Barcode is a pure case of market pull as it was initiated from the market as a president of a supermarket felt the desperate need of this remarkable innovation. Apart from that it is also disruptive innovation as it has made the handling of inventory more convenient, accessible, time saving and less costly as it was ever before. Barcode can also easily be termed as breakthrough innovation because it has been a real out of the box thing, no one at the time of its introduction would have thought even for a second that something as remarkable as barcodes will come and ease up the complex lives of the inventory handlers. 10 Bibliography Brown, S. A. (April 2001). A History of the Bar Code. Herstatt, P. D. (August 2000). Management of â€Å"technology push† development projects. Ryan, V. (2013). WHAT IS MARKET PULL. Seideman, T. (n.d.). Barcodes Sweep the WorldTony Seideman. Tumati, P. (n.d.). Types of Innovations.

Urban Legends :: Exploratory Essays Research Papers

Urban Legends      Ã‚  Ã‚  Ã‚   The subject of this report focuses on the phenomenon known as Urban Legend. Urban Legend, henceforth referred to as UL, is well known in the arena of folklore and other sorts of stories passed down through generations; however, it is relatively new to the world of literary composition as a legitimate genre to be analyzed and studied in texts by experts of literature. In fact, if it had to be labeled, UL would be considered a sub-genre of folklore by many of the experts. These stories are known as "modern oral folklore - typically a tall tale with a frisson of comeuppance of horror, related as having actually happened to a 'friend of a friend'" (Clute & Grant, 1997). UL is also considered to be very similar to myth and fantasy.    I originally became very interested in this phenomenon after seeing the film Urban Legend several years ago. My curiosity on the subject matter was rekindled when Stacey Burleson presented on "Legend" in our class. To be quite honest, I did not realize that UL was considered as being part of a genre of literature until Ms. Burleson's presentation. This newfound interest in the subject, as well as a desire to dig beyond the surface of the subject matter, is the reason I chose this topic. In doing this research, I realized that I have been participating in UL's every since I was a young boy. The simple fact that I never used the term "urban legend" is why I thought I was so unfamiliar with this subject area. During my childhood, my family and peers always referred to these legends as "campfire stories". It was not until college, when I saw the previously mentioned movie, that I associated the term with the countless stories I had heard and told to others.    According to Jan Harold Brunvand, considered by many to be the leading expert in the field of UL and fantasy folklore, UL's are "stories that are too good to be true. And are events that happen to a friend of a friend, or 'FOAF'."(Brunvand, 1999). Also, most of the time, the stories are told in such a believable manner because the storytellers themselves believe the story, or at least the probability that the actions in the stories could take place.

A Unified Theory of Names Essays -- Philosophy Philosophical Papers

A Unified Theory of Names ABSTRACT: Theoreticians of names are currently split into two camps: Fregean and Millian. Fregean theorists hold that names have referent-determining senses that account for such facts as the change of content with the substitution of co-referential names and the meaningfulness of names without bearers. Their enduring problem has been to state these senses. Millian theorists deny that names have senses and take courage from Kripke's arguments that names are rigid designators. If names had senses, it seems that their referents should vary among possible worlds. However, the Millians have the enduring problem of explaining the apparent cognitive content of names. I argue that Mill's original theory, when purged of confusion, provides word-reflexive senses for names. Frege failed to notice senses of this particular sort. Moreover, it is these senses that account for names' rigid designation. When the views of Mill and Frege are understood as complementary, the problems that have faced t he divided theorists of names vanish. The division of terms into connotative and nonconnotative is, according to Mill, one of the distinctions that "go deepest into the nature of language." (1) The importance of this distinction was reaffirmed by Saul Kripke in Naming and Necessity. Kripke followed Mill in holding that proper names must be understood as nonconnotative. To insist on this classification was, on Kripke's view, to reject the powerfully supported view of names that originated with Frege. (2) Since the publication of Kripke's lectures theories of names have come to be thought of as divided into two opposing types-Fregean and Millian. This opposition of theories has impeded the development of a satisfacto... ... (2) Saul A. Kripke, Naming and Necessity (Boston: Harvard University Press, 1980), 26-27. (3) Gottlob Frege, "On Sense and Meaning," in Translations from the Philosophical Writings of Gottlob Frege, 3d ed., ed. Peter Geach and Max Black (Totowa, NJ: Rowman & Littlefield, 1980), 57. (4) Mill, 34. (5) Ibid., 35. (6) Ibid., 36. (7) Ibid., 37. (8) Ibid., 38. (9) Frege, "On Sense and Meaning," 56. (10) Ibid., 57-58. (11) Ibid., 58n. (12) Ibid., 58. (13) Frege, "On Concept and Object," 46n. (14) Kripke, 68-70. (15) Note that 'the bearer of "Socrates"' is a rigid description, a connotative term, synonymous with the nonconnotative term 'Socrates'. (16) Pauline Jacobson, "The Syntax/Semantics Interface in Categorial Grammar," in The Handbook of Contemporary Semantic Theory, ed. Shalom Lappin (Oxford: Blackwell Publishers, 1996), 90.

Pitfalls of Targeting the Global Youth Segment of Mtv

Market Entry and Expansion When entry a new market, especially to China, exporting is a good choice. There are many forces that lead us to choose the exporting. It involves more risk and investment as the firm sets up its own presence in the host country but the potential return is also greater. When choosing exporting as the market entry mode, there are many advantages and disadvantages exist: Advantages Exporting can minimizes risk and investment. Since the industry and the head quarter are at the home country, it can decline the risk and investment in other counties. It just need one thing—export.In addition, exporting can also maximizes scales and use existing facilities to expend the market. When we develop the industry in other countries especially a new environment, there are many conditions that we are not sure, we can use the existing resource to save the investment and minimize risk, that’s why exporting can be benefit for developing a new market. Disadvantage There still some disadvantages of exporting. Firstly, the company may be viewed as an outsider and it can not be accepted easily in a new environment, we should look into the consumer, and make it out what customers’ need.Another disadvantage is that exporting need a lot of tariff costs and a high level of barriers to entry the new market. Because of the exporting, the corporation may spend a lot of fund on exporting, at the same time, there are many differences between the two countries, just like culture, custom policy and so on, they are all the restrictions when entering a new market. In the next five years, the corporation will become more and more mature, and we should change the way of the market entry. At that time, foreign direct investment (FDI) is a suitable way to operate the industry in a foreign market.Since we have been there for almost five years, we have enough fund to set up new company there. FDI can be benefit to the development of the company. It can get s greater knowledge of the local market so that we can know better of the consumers’ needs. What’s more, the company can be considered as an insider which is a good opportunity to get closer to the consumers. The most important reason is that FDI can minimize knowledge spillover, it is save for the company developing out of the home country.Country-of-origin The origin of the product is Belgium which is a developed country, it will leave a good impression on the consumer. Codiva is also a famous brand of the whole world, it is beneficial to the corporation to marketing the product. Consumer Ethnocentrism and Consumer Animosity When marketing the product, ethnocentrism is not important and effective to the consumer, the product should harmonize the local culture which is easy to accept to the consumer. Animosity is also a force we should consider.Choosing a foreign market without animosity will helpful to develop the industry, and decrease the barriers of entry. Summary According to the whole report, we have concluded the details of the description of the nature of the product, service and environment justification for country recommendation. To develop the industry maturely and successfully, we indicates the competitor identification. When setting up industry outside the home country, we analysis both of the current and the future scheme in order to make a bright development for the corporation.Customer is the most important element in the market, we made a deep understanding of them to know what they need. Then market segmentation, target marketing and positioning analysis can be beneficial to us to make the company more hopeful and promising. At last, international marketing mix and other international marketing related factors have mentioned to make a plan to the company. We have totally analysis the whole factors that related to the company in order to develop the industry more successfully outside the home country.

How to Play Chess

Learn How to Play Chess: The Rules It's never to late to learn how to play chess – the most popular game in the world! If you are totally new to the game or even want to learn all of the rules and strategies, read on! |History of Chess |Special Rules |Chess960 | |Starting a Game |Check & Checkmate |Basic Strategies & Openings | |How the Pieces Move |Draws & Repetition |Getting Better at Chess | pic]Prefer to watch a video? Click here to learn chess with a 15 minute video! [pic] History of Chess The origins of chess are not exactly clear, though most believe it evolved from earlier chess-like games played in India almost two thousand years ago. The game of chess we know today has been around since the 15th century where it became popular in Europe. The Goal of Chess Chess is a game played between two opponents on opposite sides of a board containing 64 squares of alternating colors. Each player has 16 pieces: 1 king, 1 queen, 2 rooks, 2 bishops, 2 knights, and 8 pawns. The goal of the game is to checkmate the other king. Checkmate happens when the king is in a position to be captured (in check) and cannot escape from capture. At the beginning of the game the chessboard is laid out so that each player has the white (or light) color square in the bottom right-hand side. The chess pieces are then arranged the same way each time. The second row (or rank) is filled with pawns. The rooks go in the corners, then the knights next to them, followed by the bishops, and finally the queen, who always goes on her own matching color (white queen on white, black queen on black), and the king on the remaining square. The player with the white pieces always moves first. Therefore, players generally decide who will get to be white by chance or luck such as flipping a coin or having one player guess the color of the hidden pawn in the other player's hand. White then makes a move, followed by black, then white again, then black and so on until the end of the game. How the Chess Pieces Move Each of the 6 different kinds of pieces moves differently. Pieces cannot move through other pieces (though the knight can jump over other pieces), and can never move onto a square with one of their own pieces. However, they can be moved to take the place of an opponent's piece which is then captured. Pieces are generally moved into positions where they can capture other pieces (by landing on their square and then replacing them), defend their own pieces in case of capture, or control important squares in the game. The King The king is the most important piece, but is one of the weakest. The king can only move one square in any direction – up, down, to the sides, and diagonally. Click on the â€Å">† button in the diagram below to see how the king can move around the board. The king may never move himself into check (where he could be captured). [pic][pic] 8 a b c d e f g 8 h 7 7 6 6 5 5 4 4 3 3 2 2 1 a b c d e f g h 1 pawn  promotion pic][pic][pic][pic] 1. Kd4 Kf6 2. Kd5 Kf5 3. Kd6 Ke4 4. Ke7 Kd4 5. Ke6 Kc5 6. Kf5 Kd5 7. Kf4 Ke6 8. Ke4 [pic] Copy/paste the code below into your webpage or blog html to display this game: [pic] |HELPRESTARTSOLUTION |P|| | |FLIP|SHARE |ANALYZE |PGN | | | | | The Queen The queen is the most powerful piece. If moved she can move in any one straight direction – forward, backward, sideways, or diagonally – as far as possible as long as she does not move through any of her own pieces. And, like with all pieces, if the queen captures an opponent's piece her move is over. Click through the diagram below to see how the queens move. Notice how the white queen captures the black queen and then the black king is forced to move. [pic][pic][pic][pic] 8 a b c d e f g 8 h 7 7 6 6 5 5 4 4 3 3 2 2 1 a b c d e f g h 1 pawn  promotion [pic][pic][pic][pic] 1. Qg4 Qa8 2. Qg7 Qa2 3. Qc7 Qg8 4. Qb6 Qe6+ 5. Qxe6+ Kd8 [pic] Copy/paste the code below into your webpage or blog html to display this game: [pic] |HELPRESTARTSOLUTION |P|| | |FLIP|SHARE |ANALYZE |PGN | | | | | The Rook The rook may move as far as it wants, but only forward, backward, and to the sides. The rooks are particularly powerful pieces when they are protecting each other and working together! pic][pic][pic][pic][pic][pic] 8 a b c d e f g 8 h 7 7 6 6 5 5 4 4 3 3 2 2 1 a b c d e f g h 1 pawn  promotion [pic][pic][pic][pic] 1. Rh7 Rc8 2. Rb6 Rc1+ 3. Kd2 Ra1 4. Rb8# [pic] Copy/paste the code below into your webpage or blog html to display this game: [pic] |HELPRESTARTSOLUTION |P|| | |FLIP|SHARE |ANALYZE |PGN | | | | | The Bishop The bishop may move as far as i t wants, but only diagonally. Each bishop starts on one color (light or dark) and must always stay on that color. Bishops work well together because they cover up each other’s weaknesses. [pic][pic][pic][pic][pic][pic] 8 a b c d e f g 8 h 7 7 6 6 5 5 4 3 3 2 2 1 a b c d e f g h 1 pawn  promotion [pic][pic][pic][pic] 1. Bc4 Be7 2. Bf4 Bd7 3. Bb8 Bg4 4. Bb5+ Kf7 5. Be5 Bh5 6. Bc4+ Kg6 7. Bd3+ Kg5 8. Bh7 [pic] Copy/paste the code below into your webpage or blog html to display this game: [pic] |HELPRESTARTSOLUTION |P|| | |FLIP|SHARE |ANALYZE |PGN | | | | | The Knight Knights move in a very different way from the other pieces – going two squares in one direction, and then one more move at a 90 degree angle, just like the shape of an â€Å"L†. Knights are also the only pieces that can move over other pieces. [pic][pic][pic][pic][pic][pic] 8 a b c d e f g 8 h 7 7 6 6 5 5 4 3 3 2 2 1 a b c d e f g h 1 pawn  promotion [pic][pic][pic][pic] 1. Ne2 Nc6 2. Nd2 Nf6 3. Nf 1 Ne5 4. Kf2 Nh5 5. Ne3 Nf6 6. Nf5 Ne4+ 7. Ke3 Nc5 8. Nc1 Nd7 9. Ng3 [pic] Copy/paste the code below into your webpage or blog html to display this game: [pic] |HELPRESTARTSOLUTION |P|| | |FLIP|SHARE |ANALYZE |PGN | | | | | The Pawn Pawns are unusual because they move and capture in different ways: they move forward, but capture diagonally. Pawns can only move forward one square at a time, except for their very first move where they can move forward two squares. Pawns can only capture one square diagonally in front of them. They can never move or capture backwards. If there is another piece directly in front of a pawn he cannot move past or capture that piece. [pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic] 8 a b c d e f g 8 h 7 7 6 6 5 5 4 4 3 3 2 2 1 a b c d e f g h 1 pawn  promotion [pic][pic][pic][pic] 1. e4 e6 2. d4 d5 3. exd5 exd5 4. c4 dxc4 5. b3 cxb3 6. axb3 c5 7. dxc5 a5 8. f4 f6 9. g4 g5 10. fxg5 fxg5 11. h4 h6 12. h5 [pic] Copy/paste the code below into your webpage or blog html to display this game: [pic] |HELPRESTARTSOLUTION |P|| | |FLIP|SHARE |ANALYZE |PGN | | | | | Promotion Pawns have another special ability and that is that if a pawn reaches the other side of the board it can become any other chess piece (called promotion). A pawn may be promoted to any piece. [NOTE: A common misconception is that pawns may only be exchanged for a piece that has been captured. That is NOT true. ] A pawn is usually promoted to a queen. Only pawns may be promoted. [pic][pic][pic][pic] 8 a b c d e f g 8 h 7 7 6 6 5 5 4 4 3 3 2 2 1 a b c d e f g h 1 pawn  promotion [pic][pic][pic][pic] 1. a7 f2 2. a8=Q f1=N+ 3. Kd3 [pic] Copy/paste the code below into your webpage or blog html to display this game: [pic] HELPRESTARTSOLUTION |P|| | |FLIP|SHARE |ANALYZE |PGN | | | | | En Passant The last rule about pawns is called â€Å"en passant,† which is French basically means â€Å"in passing†. If a pawn moves out two squares on its first move, and by doing so lands to the side of an opponent’s pawn (effectively jumping past the other pawn’s abili ty to capture it), that other pawn has the option of capturing the first pawn as it passes by. This special move must be done immediately after the first pawn has moved past, otherwise the option to capture it is no longer available. Click through the example below to better understand this odd, but important rule. [pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic] 8 a b c d e f g 8 h 7 7 6 6 5 5 4 4 3 3 2 2 1 a b c d e f g h 1 pawn  promotion [pic][pic][pic][pic] 1. e4 dxe3 2. dxe3 e5 3. fxe6 fxe6 4. g4 g5 5. h3 b5 6. axb6 axb6 [pic] Copy/paste the code below into your webpage or blog html to display this game: [pic] |HELPRESTARTSOLUTION |P|| | |FLIP|SHARE |ANALYZE |PGN | | | | | Castling One other special rule is called castling. This move allows you to do two important things all in one move: get your king to safety (hopefully), and get your rook out of the corner and into the game. On a player’s turn he may move his king two squares over to one side and then move the rook from that side’s corner to right next to the king on the opposite side. (See the example below. ) In order to castle, however, it must meet the following conditions: it must be that king’s very first move it must be that rook’s very first move there cannot be any pieces between the king and rook to move the king may not be in check or pass through check [pic][pic][pic][pic] 8 a b c d e f g 8 7 7 6 6 5 5 4 4 3 3 2 2 1 a b c d e f g h 1 pawn  promotion [pic][pic][pic][pic] 1. O-O O-O-O [pic] Copy/paste the code below into your webpage or blog html to display this game: [pic] |HELPRESTARTSOLUTION |P|| | |FLIP|SHARE |ANALYZE |PGN | | | | | Notice that when you castle one direction the king is closer to the side of the board. That is called kingside. Castling to the other side, through where the queen sat, is called castling queenside. Regardless of which side, the king always moves only two squares when castling. Check and Checkmate As stated before, the purpose of the game is to checkmate the opponent’s king. This happens when the king is put into check and cannot get out of check. There are only three ways a king can get out of check: move out of the way (though he cannot castle! ), block the check with another piece, or capture the piece threatening the king. If a king cannot escape checkmate then the game is over. Customarily the king is not captured or removed from the board, the game is simply declared over. [pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic] 8 a b c d e f g 8 h 7 7 6 5 5 4 4 3 3 2 2 1 a b c d e f g h 1 pawn  promotion [pic][pic][pic][pic] 1. f3 e5 2. g4 Qh4# [pic] Copy/paste the code below into your webpage or blog html to display this game: [pic] |HELPRESTARTSOLUTION |P|| | |FLIP|SHARE |ANALYZE |PGN | | | | | Draws Occasionally chess games do not end with a winner, but with a draw. There are 5 reasons why a chess game may end in a draw: The position reache s a stalemate where it is one player’s turn to move, but his king is NOT in check and yet he does not have another legal move The players may simply agree to a draw and stop playing There are not enough pieces on the board to force a checkmate (example: a king and a bishop vs. a king) A player declares a draw if the same exact position is repeated three times (though not necessarily three times in a row) Fifty consecutive moves have been played where neither player has moved a pawn or captured a piece. Chess960 Chess960 (also called Fischer Random) is a chess variant that follows all of the normal rules of chess, but where the â€Å"opening theory† does not play a large role in the game. The starting position of the pieces is randomly chosen by following only 2 rules: the bishops must be on opposite colors, and there must be one rook on each side of the king. The black and white pieces are in a mirrored position. There are exactly 960 possible starting scenarios that follow these rules (thus the name â€Å"960†). The only odd rule is with castling: the rules are mostly the same (king and rook cannot have moved and cannot castle through check or in check), with the additional rule that the squares between where the king and castled rook will end up must be vacant from all pieces except the king and rook. For more info and examples, click here. Some Tournament Rules Many tournaments follow a set of common, similar rules. These rules do not necessarily apply to play at home or online. Touch-move If a player touches one of their own pieces they must move that piece as long as it is a legal move. If a player touches an opponent’s piece, they must capture that piece. A player who wishes to touch a piece only to adjust it on the board must first announce the intention, usually by saying â€Å"adjust†. Introduction to Clocks and Timers Most tournaments use timers to regulate the time spent on each game, not on each move. Each player gets the same amount of time to use for their entire game and can decide how to spend that time. Once a player makes a move they then touch a button or hit a lever to start the opponent’s clock. If a player runs out of time and the opponent calls the time, then the player who ran out of time loses the game (unless the opponent does not have enough pieces to checkmate, in which case it is a draw). Click here to watch two players quickly playing a timed game of chess! Basic Strategy There are four simple things that every chess player should know: [pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic] 8 a b c d e f g 8 h 7 7 6 6 5 5 4 4 3 3 2 2 1 a b c d e f g h 1 pawn  promotion [pic][pic][pic][pic] 1. e4 d5 2. exd5 Qxd5 3. Nc3 Nc6 4. Nxd5 Nf6 5. Nxc7+ Kd8 6. Nxa8 Ne4 7. f3 Bf5 8. fxe4 Bxe4 [pic] Copy/paste the code below into your webpage or blog html to display this game: [pic] |HELPRESTARTSOLUTION |P|| | |FLIP|SHARE |ANALYZE |PGN | | | | | #1 Protect your king Get your king to the corner of the board where he is usually safer. Don’t put off castling. You should usually castle as quickly as possible. Remember, it doesn’t matter how close you are to checkmating your opponent if your own king is checkmated first! #2 Don’t give pieces away Don’t carelessly lose your pieces! Each piece is valuable and you can’t win a game without pieces to checkmate. There is an easy system that most players use to keep track of the relative value of each chess piece: A pawn is worth 1 A knight is worth 3 A bishop is worth 3 A rook is worth 5 A queen is worth 9 The king is infinitely valuable At the end of the game these points don’t mean anything – it is simply a system you can use to make decisions while playing, helping you know when to capture, exchange, or make other moves. [pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic] 8 a b c d e f g 8 h 7 7 6 6 5 5 4 4 3 3 2 2 1 a b c d e f g h 1 pawn  promotion [pic][pic][pic][pic] 1. e4 a6 2. d4 h5 3. Nf3 Rh6 4. Bxh6 Nxh6 5. Bc4 b6 6. O-O f6 7. Nc3 g6 8. Re1 Bg7 9. Qd3 Bb7 10. Rd1 Qc8 11. e5 Qd8 12. Qxg6+ Kf8 13. exf6 Bxf6 14. Qxh6+ Ke8 15. Qg6+ Kf8 16. Qf7# [pic] Copy/paste the code below into your webpage or blog html to display this game: [pic] |HELPRESTARTSOLUTION |P|| | |FLIP|SHARE |ANALYZE |PGN | | | | | #3 Control the center You should try and control the center of the board with your pieces and pawns. If you control the center, you will have more room to move your pieces and will make it harder for your opponent to find good squares for his pieces. In the example below white makes good moves to control the center while black plays bad moves. #4 Use all of your pieces In the example above white got all of his pieces in the game! Your pieces

Do Large Business Have an Affect on Small Business Essay

Considering the normative statement that both large and small businesses should follow the same ethical and moral standards, this paper analyzes the perceptions of individuals based on the relative ethical behavior of small business as compared to large business. The study of ethics focuses on the differences between what is right and what is wrong in society which affects both small business and large business due to their obligation to the public and their stakeholders. Both entities are guided by the same standards and both are expected to meet all legal regulations and ethical standards. The analysis employs surveys to gauge the public’s perceptions of the ethical decision making by management in both small business and large business. The survey also analyzes the role of those ethical decisions within scenarios and their impact on the individuals’ patron behavior in small business as compared to large business. Statistical analysis has been utilized to test the authors’ overall hypothesis that the public is generally less concerned about ethical decision making of small business relative to large business. The implications of these findings for both large and small businesses are provided with the analysis and suggestions to correct the disparity between both entities. Introduction During the past decades it has been evident that ethics has become the hot topic in business. However, much of the talk is not comprised of all types of business it involves primarily the large corporations. Large corporations such as Enron have caused much grief to those around them and everyone that they employed. Due to this reason regulations such as the Sarbanes- Oxley Act have been enforced to hold large businesses accountable. While these regulations have focused solely on large corporations, efforts to regulate small businesses have been small. It is estimated that small businesses make up over 80% of all business in the United States of America. That is a huge sector which is unregulated due to its size. While the adverse actions of each entity do not do great harm to the economy; the cumulative damage of all components of the group could have devastating impacts on the general economy. Literature Review Businesses today are completely different than the businesses of years past. Today, business ethics has become an area of great concern in both corporate culture and academia. Companies such as WorldCom and Enron have caused people to reevaluate philosophy and business. Ethics can be defined by the morals that people and companies hold. Although internal and external forces influence businesses, there are three issues that affect issues in business. These three issues are systematic, corporate, and individual. To truly understand each factor one has to understand how each of these issues differs and how they influence the business itself. Systematic issues analyze ethical values in economic, political, legal, and other social systems in which the business operates (Velasquez, 2006). An example of this would be a question of morality about the current laws pertaining to accounting systems. Laws influence the actions of people because they stem through consequences with the local or federal government. People tend to be scared of a higher authority more than self punishment. 2010 Small Business Institute ® National Conference Proceedings Vol. 34, No.1 – Winter 2010 293 The second factor is corporate issues which are issues of morality of internal activities such as policies, practices, and organizational structure (Velasquez, 2006). Corporate issues are based on corporate cultures. If a company treasures capital gains more than human capital the company would then lay off employees to save money. On the other hand, a company that treasures its employees is more likely to take a cut and keep their employees. To say that one company is more ethical because of their decision lays in a company’s moral standards. The idea of moral standards stems from the third type of issue which is the individual issues. Individual issues are issues that are based on individuals within a company along with their behaviors and decisions (Velasquez, 2006). This includes the moral standards of individuals. Moral standards are standards that are set by the individuals themselves and by no other governing body. Hence, each individual has a right to stand for what they believe in. It may be simple to take these three factors and state that this is common sense information; however, it is just as complicated to say that there can be one rule that can apply to every situation that is similar. In cases where individual morals differ from those of corporate or systematic, it is easy to assume that one would no longer pay attention to their place of business or the entity that is different. However, humans are prone to being victims of society and need to supply for their family. Knowing that something unethical is occurring at a place of business does not mean that the person will just walk away whether they have worked in small or large firms. Decisions of a business affect all tiers of the organizational structure which in turn affect the lives of all stakeholders of the company. Therefore, ethical standards have risen due to the current corruption in many large businesses. News reports of Nike and Merck have grabbed the attention for case studies and have become the top selling stories. The news ran the stories that exposed the fragile nature of the corporate worked to their affect on the country’s economy. Due to the global impact of large corporations the public’s eye is primarily on large businesses; however, ethical issues arise in small businesses as well. Lisa Miller states that small businesses â€Å"were overlooked when Wall Street’s mega-scams and scandal came to light (Miller, 2003). For people that analyze and teach ethics â€Å"business ethics have almost invariably concerned the doing, indeed generally the misdoings, of large companies (Quinn, 1997).† Quinn noted that in the late 20th century there has been an increase in the economic activity of small businesses (Quinn, 1997). He states that not only do the managers have to be observed so do the employees. The employees have want approval of their peers which is also accepted by the manager/owner (Quinn, 1997). In large businesses it seems easier to separate you personal ethics from businesses ethics. In small businesses the relationship with one’s coworkers becomes a sub-family relationship making it that much harder to make â€Å"ethical† decision. The overall factors that influence business ethics derive from personal ethics and how those ethics affect others. Miller points out that it is an assumption that small businesses do not need a code of ethics however, they have a bigger temptation to b involved in â€Å"dubious business practices (Miller, 2003). 2010 Small Business Institute ® National Conference Proceedings Vol. 34, No.1 – Winter 2010 294 In Mark Schwartz essay A Code of Ethics for Corporate Code of Ethics, Schwartz finds that over ninety percent of large corporations have a code of ethics (Schwartz, 2002). He concluded that there a six universal moral standards in four different sources. The moral standards that he looked at included trustworthiness, respect, responsibility, fairness, caring, and citizenship (Schwartz, 2002). Due to these criteria Schwartz states that a code of ethics should be constructed on factors that could be audited. His study provides a normative foundation for evaluating a corporation’s code of ethics. In a 1981 an article by Brown and King analyzed the influences and perceptions of small business ethics. In their foundational work Brown and King realized the disparity in public awareness between small business ethics and large business ethics. Brown and King surveyed a small group of individuals consisting of â€Å"small business† respondents and â€Å"other† respondents who were mostly employed by large corporations. Brown and King’s research sought to answer three questions. First, the research asked â€Å"How high are the ethics of small business people perceived to be?† Second, â€Å"Compared to others, what causes the behavior of people in small business to be more or less ethical?† Finally, â€Å"What are the prevailing small business attitudes concerning ethical issues?† (Brown and King, 1981). Brown and King found that there was a surprisingly small difference in the responses between the two subgroups of respondents. The research conducted by Brown and King examined the perspectives of those in the various sized business. The research left a gap in the general public’s perceptions of the ethical actions between large and small business. The Center for Business Ethics surveyed Fortune 1000 industrial and service companies to see how they have instilled their ethical values to compare their results from the study they performed in the mid 1980s. Their survey showed some progress but, not enough (Center for Business Ethics, 1992). Ethical standards fall in line with legal regulations. Sandra Malach, et al. believe that incorporating legal planning into business planning to avoid legal issues and to protect the businesses most important assets (Malach, Sandra et al, 2006). While legal action is important it is important to focus on consequences in a workplace outside o f the any punishments. To further analyze ethical dilemmas it is important to observe the consequences at a workplace. One consequence that business can apply is a zero tolerance policy in a workplace. This ethical dilemma is especially interesting when applied in a small business setting, and contrasted with techniques applied in large corporations. The ethical compass of the theory for the zero tolerance policy is Kant’s Categorical Imperative. Kant’s Categorical Imperative is defined by the rule that people should â€Å"Act in such a way that you treat humanity, whether in your own person or in the person of any other, always at the same time as an end and never merely as a means to an end (Stanford, n.d.).† Kant’s Categorical Imperative is a very restrictive rule to live by and cannot practically be applied to everyday life. However, when discussing ethical dilemmas in the workplace, the Categorical Imperative should not be overlooked. The Zero Tolerance Policy embodies the Categorical Imperative in the sense that everyone must ask himself/herself whether they would be willing to have the same behavior applied to them if the roles were reversed. In the business setting the Categorical Imperative has a special value; it helps mitigate moral hazard. 2010 Small Business Institute ® National Conference Proceedings Vol. 34, No.1 – Winter 2010 295 Moral hazard was once described as â€Å"a situation in which a party is insulated from the consequences of its actions†¦Thus protected, it has no incentive to behave differently (Ahrens,2008).† In the business setting, moral hazard can be devastating to the culture of the company and can eat away at the profit margin. Consider an employee who is discovered to be â€Å"moonlighting† or working an untaxed second job during hours in which the employee should be giving full attention to their actual job. This behavior may seem harmless and may only warrant a verbal warning, but when the other employees discover how easy it is to get by with unethical behavior they are incentivized to act unethically. This slippery slope scenario results only in the necessary termination of the unethical employee. When an employer establishes that unethical behavior will not be tolerated the result is the strengthening of the corporate culture and the avoidance moral hazard. However, this scenario might work differently in a small business. In a small business the cost of a zero tolerance policy can be devastating. The costs associated with replacing an employee in a large corporation is easily spread across the entire entity as a fixed cost of doing business; this is not the case in the small business. The employer-employee relationship in the small business, by nature, is more flexible and more personal. This flexibility can allow for a more informal agreement, between management and employees, to be made. Finding a â€Å"win-win† solution allows for Kant’s Categorical Imperative to be upheld and moral hazard can be avoided. In a large publically traded company this kind of arrangement cannot be made because not all of those who are residual claimants (owners) can be spoken for. In the large publically owned company the zero tolerance policy should be followed, but in a small privately owned company a modified zero tolerance policy can be applied. Kant’s Categorical Imperative can be a useful tool when designing corporate policy in publically traded companies. The zero tolerance policy should be applied in publically traded companies. In addition, Kant’s Categorical Imperative should still be applied to design a modified zero tolerance policy in small private companies. To solve the issue of what the zero tolerance policy entails, the company needs to implement a code of ethics in their organization. Eberhard Schnebel and Margo A. Bienert state that a code of ethics strengthens an organizations success therefore improving the overall value of the company (Schnebel & Bienrt, 2004). The value that is added is the public’s perception that the business is there to benefit the community. L. Spence studied a similar phenomenon as this essay explores. In a 1999 study L. Spence found that there is a lack of information on any correlation between small businesses and their ethical standards. The reason for this is because small firms receive little attention by the media which makes them a quick oversight (Spence, 1999). Four years later L. Spence wrote an editorial with R. Rutherfoord to explore the sociological perspective in the field of ethics (Spence & Rutherfoord, 2003). Due to these two studies we have been motivated to explore the issue further and gain insight on why there is a lack of information on the issue. 2010 Small Business Institute ® National Conference Proceedings Vol. 34, No.1 – Winter 2010 296 Hypotheses As discussed earlier, the objective of this pilot study was to examine the differences in respondents’ perceptions of ethical dilemmas and ethical standards in small business as compared to large business. In order to facilitate the primary research objective the following working hypotheses were formed: H1: The size of the business will have no impact on consumers’ shopping decisions when ethical dilemmas are present. H2: The size of the business will have no impact on the actions of employees when ethical dilemmas are present. H3: The size of the business will have no impact on the respondents’ perception of the incentives associated with acting ethically. H4: In general, respondents believe that small businesses should be held to the same ethical standards as large corporations. These hypotheses are based on the supposition that individuals will be more lenient or forgiving of the shortcomings of small businesses relative to their large counterparts. Methodology The study was initiated with the creation of a preliminary (alpha) survey. The alpha survey resulted in fourteen respondents and was conducted by means of convenience sampling. The alpha survey was a paper based survey consisting of thirteen questions. The survey included demographic questions as well as analysis questions. There were mixed results on the alpha survey mostly due to the confusing survey design associated with strict time constraints. While the alpha survey did not provide sufficient data, it was useful as a tool in the creation of a secondary (beta) survey. The beta survey instrument consisted of two separate surveys. One survey was specific to small business while the other was specific to large business. The surveys were created and distributed electronically using Survey Monkey. The goal for the beta survey was a total of 100 respondents for each survey resulting in an overall total of 200 respondents. The small business survey yielded 105 useable returns, a 94.6 percent return rate. The large business survey yielded 107 useable returns, an 84.3 percent return rate. Each survey included five common demographic questions, two common questions pertaining to ethics, and eight questions relating specifically to either small business or large business. The survey was distributed broadly across various social networking sites and throughout the Christopher Newport University community. Due to time and budgetary constraints the beta survey consisted mostly of opportunity sampling and snowball sampling. The authors recognize the drawback of an opportunity sample; however, the research question in this pilot study can be adequately answered using this technique. The analysis questions on both the small business and large business surveys consisted entirely of binomial data. The respondents were limited to either â€Å"Yes or No† or â€Å"I agree or I disagree.† For the purpose of testing the hypotheses (H1, H2, and H3) statistical analysis will be used to measure the difference between the proportions of the two samples. For the final hypothesis (H4) the analysis will simply state the overall proportion of respondents in both surveys who answered favorably and interpret the results. Hypotheses H1, H2, and H3 will be tested at ÃŽ ±=.10, ÃŽ ±=.05, and ÃŽ ±=.01 levels of significance.