Benefits, impediments and critical success factors in B2C Annotated Bibliography

Benefits, impediments and critical success factors in B2C - Annotated Bibliography Example instead it provides insight that may be important for conducting future studies and development of theories while paying emphasis to obstacles and success faced by thousands of companies that have adopted and are adopting e-business techniques. In this study, the case study approach was used in which eight case studies were studied and analyzed while focusing on the benefits that a company expects to gain from e-business system and the benefits that the company actually gains and secondly the focus was on what are the issues experienced by those who implement e-business solutions and thirdly, the focus was on locating the critical reason that leads to the success of businesses that adopt e-business solutions (Dubelaar, 2005, p.1254). A total of eight companies were studied by the researchers, six of these companies had online existence and two of these companies were those who operated mainly through physical outlet, but they even had limited online existence. The study concluded that the major obstacles for companies in adopting an e-business solution were issues in operations, technology, leadership and lack of effective design for their business. The reasons that led to the successful application of e-business solutions were: application of doing business online and offline combined, delivering high value, customer retention and satisfaction, keep a bird’s eye on the activities of the competitors and lastly trust building. The researchers believe that if an e-business solution is to work in the factor of the company, the adoption of the solution should be relevant to the business, value adding to customers and should provide ease of operation for the organization. Since various businesses are adopting various e-business solutions such as selling over the internet and advertising, this journal article helps students learn what they have to do as managers to ensure that their business experience success as they adopt one of the e-business strategies and how