The Importance of Sustainability in a Company - 1914 Words

1. Discuss in what way an improved sustainability performance can benefit a company. Even with the current trend pushed by consumers’ awareness related to increasing sustainability throughout companies’ processes and activities, at the end, they always rely on profit to pay its employees, suppliers and shareholders. If we think with a strictly economic point of view, the first impression about sustainability is not a positive one. A simple thought might consider all the money spent with ISO certifications, GRI reports, cleaner production, and health and safety as an obstacle towards the maximization of profits or, at best, as necessary money used to fulfill all the legal requirements. By this old way of thinking, neither employees nor shareholders would like to see money being used to support some educational or social initiative instead of being used to pay profit sharing or dividends. For very long time, this dominant thought, together with the lack of awareness about the environmental and social impacts caused by companies, led to decades of a debate â€Å"corporations against society and environment†. Even though this debate persists nowadays influenced by left wing thinkers, big part of society and the executives started to see this relation as a synergy instead of as a competition. Pushed by consumers and scientific discoveries, some leading companies started this shift and they realize that what was supposed to be a threat is, in fact, a sea of opportunities that wouldShow MoreRelatedSustainability From A Strategic Business Perspective Essay1190 Words   |  5 PagesSustainability from a strategic business perspective is the potential for the long-term well-being of the natural environment, including all biological entities, as mutually beneficial interactions among nature and individuals, organizations, and business strategies. 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